Captivate your audience
What if you could attract your target audience’s attention with very little effort? And what if you could hold on to that attention and use it to create long lasting fruitful business relationships? Well, guess what? You can. Simply by telling the story of your brand.
Powerful Brand Storytelling
Hi! How are you going? My name is Wim Beunderman and I am a natural-born storyteller. I apply my talent professionally as an independent copywriter and content specialist. My services enable you to communicate who you are and what you provide in an authentic way. With consistent repetition of this story, using a simple content strategy, your value proposition will find its way into the right people’s hearts. Before long, you will captivate your audience through powerful brand storytelling from the heart, straight to the heart.
My greatest inspiration comes from Nature. Nature presents itself in countless forms and every form reflects the essence. The same goes for the story you tell. It is a unique story that always emanates your essence or core identity. That is why it is important to tell it in a way that feels authentic and natural to you. It is what makes your audience instantly identify with your brand every time its story is told.
I love working for businesses, other organizations and individuals who help to make this world a happier place, either with their services or products, or in the way they operate. They are located all over the world and their lines of business vary greatly. One moment, I could be working for a college that values the personal development of their students and staff. And the next moment, you might find me working for a manufacturer of aromatherapy devices, or for an agricultural business that works along the principles of permaculture and regenerative farming.
Describing a product or service is relatively easy, but describing the value it provides to your audience can be a real challenge. Concepting enables you to create a concept of the value you are actually providing – your value proposition – and integrate this into your brand storytelling.
– Value definition
– Concept creation
– Instant Concepting Course
Branding is about defining the core identity of your business or organization and putting this together with your value proposition to form your brand. Your brand attracts the right people. It is what your audience identifies with and what drives them to do business with you.
– Brand definition
– Brand design
– Instant Branding Course
We all have our own story to tell and our own way of telling it. With my help, you will discover a storytelling style that feels natural and authentic to you. Using this style, you will be able to effortlessly and effectively tell the story of your brand.
– Copywriting (English and
– Content strategy
– Content creation
– Translation English <-> Dutch
– Proof reading and editing
– Ghost writing
– Writing coaching
– Instant Storytelling Course
In Heart-to-Heart coaching sessions, I listen closely, ask questions and tell you what I see and feel. This helps you to reflect on yourself and on how you communicate. Each session provides you with important insights and ways of optimizing your communication.
– Communication coaching
Captivate your audience
Contact me and discover how powerful brand storytelling will ultimately captivate your audience.
Innovation through chaos The story of my personal rebranding Now and again, I take more time to reflect on myself than I do on a daily basis. This was the case last month. Business had picked up considerably at the end of last year and my future was looking bright. Come April and suddenly my...
“HUH...!”With his heart pounding in his chest, Pyotr shot upright in bed. He looked around in the dark as if to convince himself that he was at home and not still in the scene of the recurring nightmare he had just woken up from. Through the gap between the curtains, he could see the full moon as...